Acquisition

Long-horizon organic acquisition built on pillar topics and deliberate internal linking.

Building relationships with multiple stakeholders inside a target account instead of betting the deal on one champion.

Template-driven pages for long-tail queries — comparisons, integrations, use-case pages.

Getting listed in marketplace ecosystems (Slack, Shopify, Zapier, HubSpot App Marketplace...).

A one-off launch on community launch platforms for social proof and backlinks.

A narrow, genuinely useful free tool — a grader, calculator or checker — built to attract organic traffic and links, then funnel visitors into the paid product.

Physical gifts, handwritten notes or curated packages sent to named target accounts to break through inbox fatigue on high-value deals.

Targeting accounts based on real buying signals — job changes, funding rounds, tech-stack changes — instead of a static prospect list.

Optimizing content and technical signals so AI systems like ChatGPT, Perplexity and Google AI Overviews cite you directly, not just so a search engine ranks you.

AI swaps headlines, imagery and case studies on a landing page by visitor segment, industry or account, generated and maintained at a scale manual A/B testing can't match.

Sharing real MRR, churn and growth numbers in public as the primary trust-building and distribution channel, instead of traditional marketing.

Giving away the core product as open source and letting developer relations, not marketing, drive adoption toward a paid hosted or enterprise tier.

Targeted outreach to ICP contacts over email or LinkedIn.

Paid acquisition through search and social advertising platforms.

Showing up in the communities your customers already use to genuinely help, not to pitch — with the product mentioned only when it's actually the right answer.

AI agents that research, personalize and send outbound sequences across thousands of prospects at once, instead of a rep hand-writing a 3-touch sequence.

Shipping your own MCP server so AI agents and assistants (Claude, ChatGPT, Cursor) can discover and use your product directly, as a new surface alongside your website and API docs.

Appearing as a guest on a small number of niche podcasts whose audience matches the ICP exactly, rather than chasing broad-reach shows.

Sponsoring hackathons with free API credits, prizes or exclusive access to put the product directly in front of developers building things with it.

Third-party bots and browser extensions that auto-send connection requests, scrape profiles and mass-message on LinkedIn.

Exit-intent or on-load popups fired on every page with no frequency limit, hidden close buttons or forced interaction.