Changelog / product update nudges
Actively surfacing new features and improvements instead of leaving them buried in a changelog page.
In-app announcements, email or a digest that tell users about new functionality, aimed at re-engaging users who have gone quiet.
Why this ring
A cheap, easy-to-test lever for re-engagement.
SaaS fit
Works everywhere; the effect is somewhat stronger for products that ship frequently.
How to apply it
When to apply: You ship regularly (at least monthly) and have a delivery channel (in-app, email).
First steps: Pick one primary channel and only nudge users about features relevant to their segment — not every change to everyone.
Pitfalls: Announcing every minor fix as "news" trains people to ignore the channel — save it for changes that actually change how someone uses the product.
Metrics to watch: Click-through on the nudge, share of inactive users who return to the product after it.
Resources
- 8 Best Practices for a Successful SaaS Changelog — Format and cadence guidance for changelogs that people actually read.
- How To Announce Product Updates In 2026 (and why Less is More) — Argues for picking one goal per announcement (adoption, re-engagement, upsell) before writing copy.
Who does it well
- Linear — Its public changelog is frequently cited as a model for concise, well-designed release notes.
- Intercom — Uses in-app "What's New" posts as a core re-engagement surface, not just an email digest.