Retention

Behavior-triggered messages that follow the user across their whole lifecycle, not a fixed drip schedule.

Customer Success reaches out to key accounts on a schedule, instead of waiting for a support ticket.

Actively surfacing new features and improvements instead of leaving them buried in a changelog page.

Small, unscripted gestures — a gift, a credit, a handwritten note — given outside any formal program, timed to catch a customer off guard.

Flagging at-risk accounts from usage drop-off and running targeted rescue campaigns against them.

A space (Slack/Discord/forum) where users support each other and trade best practices.

Recurring reasons to come back, driven by digests or notifications rather than a one-off push.

Streaks, badges and progress mechanics that turn repeated use into a small, visible win.

Deliberately hard-to-find or multi-step cancellation — a required phone call, buried links, extra confirmation screens — used to suppress churn numbers.