Referral
Turning satisfied users into the next acquisition channel.
Click a point for the full write-up.
Viral / collaborative loops (invite a teammate)
Adopt
A built-in viral loop through inviting others into a shared workspace or document.
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Adopt
A small, often-mandatory brand mark embedded in the customer's own public-facing output that turns every viewer into a prospect.
referral-viralityproduct-led-growthStructured (rewarded) referral program
Trial
A formal program that rewards existing customers for bringing in new ones.
referral-viralityCase studies & customer advocacy program
Trial
A formalized program for collecting and publishing customer success stories.
pr-brandinfluencer-affiliateNPS-triggered review requests
Trial
Asking for a public review (G2, Capterra…) right after a positive NPS response.
pr-branddata-personalizationGuerrilla creator & affiliate partnerships
Trial
Informal deals with YouTube/TikTok reviewers, indie hacker communities and niche micro-influencers, outside the big formal affiliate networks.
influencer-affiliatereferral-viralityWaitlist scarcity & gamified referral leaderboard
Assess
Artificial scarcity (an invite-only waitlist) combined with a leaderboard where referring people moves you up the queue.
referral-viralitycro-experimentation